Case study


University of Leeds


Here is the news: A title sequence design for the university's TV news programme 'Leeds Today'.

As part of the University of Leeds' prestigious broadcast journalism course, students are required to produce their own mock TV news programmes. To make the experience feel as professional as possible, I was asked to design a contemporary opening title sequence to introduce their bulletins.

Client

University of Leeds

Date

2018

Website

www.leeds.ac.uk

The brief


The University of Leeds is ranked 2nd in the UK for its teaching of media and communications. Its prestigious broadcast journalism course gives students hands-on training in TV news production.

As part of the course, students are required to produce and present 'Leeds Today' - a fictional regional news programme - using state of the art equipment in a broadcast-standard TV studio.

To make the experience feel as professional as possible, I was approached by the University to design a contemporary opening title sequence to introduce the students' TV news bulletins.

The solution


I sourced a variety of licensed stock images of buildings, landmarks and people in Leeds. I composited the artwork together in Adobe Photoshop and chose an upbeat music track to accompany the pictures.

The final sequence was animated in Adobe After Effects and delivered to the university as a HD video file. I also provided a number of shorter cut-down versions, as well as an editable template for students to 'drag and drop' their own images into.

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In their own words


Michael's title sequence looks and sounds like the intro to a contemporary bulletin and he hit the brief to visually anchor our programme in Leeds. The high production values seen in his work set a high standard for students to aspire to and makes them feel like they're part of a professional outfit.
Ian Bucknell Programme Leader BA Journalism, University of Leeds

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