Case study


Erica Berry Flowers


Telling the story behind an award-winning florist's lifelong passion for flowers.

Erica Berry flowers is an independent boutique florist in the beautiful spa town of Ilkley in West Yorkshire. I was commissioned to produce a promotional video to demonstrate their experience, quality and passion for floristry.

Client

Erica Berry Flowers

Date

2017

Website

www.ericaberryflowers.co.uk

The brief


Boasting five prestigious Chelsea Flower Show medals, the team at Erica Berry Flowers prides themselves on their extensive industry experience and exceptional customer service.

I was asked to produce a welcoming brand film with a very personal feel for the company's website. The aim was to inform prospective customers about the range of services available and persuade them to use Erica Berry Flowers for their floral requirements.

The solution


Within just minutes of chatting to Erica and her team at an initial ideas meeting, their genuine love for floristry was clear. I knew instantly that this was what the whole film had to be about.

I used a combination of interviews with the staff and powerful customer testimonials to convey the business's key qualities; experience, quality and customer service. I carefully planned and organised all the filming in advance so that we were able shoot everything we needed in just one day.

I wanted the viewer to feel like they were actually in the shop, so all the beautifully filmed shots in the video were specifically chosen to create an immersive and cinematic feel.

Planning

I met Erica in person to find out more about the company, the purpose of the video and the audience they were trying to target.

Filming

I planned the filming so that the whole video could be shot in just one day by a two-person crew across three different filming locations.

Editing

The video was professionally edited across three days, with a suitable royalty-free music track sourced and licensed for online use.

Delivery

The final video was made available in a web-ready HD format. I also produced a selection of cut-down versions for use on social media at no extra cost.

In their own words


Our promotional video captures who we are and what we do very well. You were very patient and easy to work with. You went the extra mile and we would certainly recommend you to others.
Erica Berry Senior Florist, Erica Berry Flowers

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